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Showing posts from September, 2019

Listen to Technology Sales Men at Your Peril in Football Marketing

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It will all start with an emergence of a huge well designed board strategically located at the busiest point of your route to work. Yes that is where it will be placed, at a place where executives get caught up in traffic. In boredom you are forced to read it. You will read it tomorrow and the day after. Soon it will be part of your psyche. It's contents will be part of your gnome. Soon sales men of a software company I will call 'ABC Technologies' make contact with technology people in your organisation. They speak the same tech language and easily understand each other. The pony tailed people discuss the great stuff the new technology suit has. To most technology people success is not measured on the bottom line or return on investment (ROI), but on the new cool stuff. Having got your technology people to their side, the 'ABC Technologies' sales men make contact with your office. Not being very conversant with technology, you ask your technology office f...

How Streaming Video Has Changed the World

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Though many of us can't even remember it now, there was a time where one had to be in front of a TV to watch a sporting event, live concert, political event or even a full TV show. And, just a decade ago, if you moved out of a city you would never get to hear your favorite radio station ever again. This was only ten years ago, but it feels like a lifetime ago. football streaming sites internet has changed the way we watch the world around us. Here are a few examples of how these advancements have changed how we live our life: TV Shows While it still might not be replacing watching it on live, or as some people have come to prefer, on DVR, full length TV episodes have begun to catch on online. Social media websites have partnered with specific networks and TV shows to show new (and old) episodes in their entirety to viewers. Internet and network specific advertisements are included in these shows so networks are able to get their advertising revenue even online. Compar...