Listen to Technology Sales Men at Your Peril in Football Marketing
It will all start with an emergence of a huge well designed board strategically located at the busiest point of your route to work. Yes that is where it will be placed, at a place where executives get caught up in traffic. In boredom you are forced to read it. You will read it tomorrow and the day after. Soon it will be part of your psyche. It's contents will be part of your gnome. Soon sales men of a software company I will call 'ABC Technologies' make contact with technology people in your organisation. They speak the same tech language and easily understand each other. The pony tailed people discuss the great stuff the new technology suit has. To most technology people success is not measured on the bottom line or return on investment (ROI), but on the new cool stuff. Having got your technology people to their side, the 'ABC Technologies' sales men make contact with your office. Not being very conversant with technology, you ask your technology office f...